# UGC video editing glossary

**UGC**: User-generated content: videos that look like they were filmed by a customer on a phone. Brands commission them from creators and run them as ads.

**Talking-to-camera take**: One continuous recording of a person speaking to the phone camera. The raw material of almost every UGC video.

**Retake**: A line the creator said again because the first attempt went wrong. A retake cutter keeps the best version and drops the rest.

**False start**: The first second or two of a sentence that gets abandoned and restarted.

**Dead air**: Silence inside a take: the pause before a line, the breath between sentences, the gap while you check the script.

**Filler word**: Um, uh, like, you know. Removing them without making the cut sound robotic is the hard part of automatic editing.

**Jump cut**: The visible jump when two parts of one take are joined. UGC audiences accept them; brands sometimes ask for them to be smoothed.

**Hook**: The first one to three seconds of the ad. Brands test several hooks on the same body, so editors that render hook variants save time.

**Body**: The part of the ad after the hook: the demonstration, the benefits, the call to action.

**B-roll**: Footage shown over the voice track: the product in use, a screen, a close-up. Some editors add it automatically from stock.

**Burned-in captions**: Captions rendered into the video pixels, so they show on every platform regardless of its caption settings.

**Clean audio**: Audio with background noise, echo and mouth sounds reduced. Clean Audio is also CapCut's name for its noise removal.

**Batch editing**: Editing several videos with one set of instructions, for example ten product takes at once.

**Whitelisting**: Running an ad from the creator's own account, with the brand paying for the reach. Also called Spark Ads on TikTok and partnership ads on Instagram.

**Usage rights**: How long and where a brand may run the video. Priced separately from the filming in most UGC contracts.

**Raw footage**: The unedited take. Some brands buy raws so their own team can cut variants.

**UGC generator**: Software that makes a synthetic presenter. Not an editor: nothing on this site generates people.

**Vertical video**: A 9:16 frame, usually exported at 1080x1920, the format of TikTok, Reels and Shorts.

## Upcoming, from this site's publisher

ClipEasy is not ranked above because it is not released. Socialynx Media Inc., which publishes this reference, is building ClipEasy: film a take with the stumbles left in and it cuts the retakes, pauses and filler, adds captions, cleans the audio and edits up to 10 takes at once, on iOS and Android. We will test it against the picks above when it ships and publish the result. The waitlist sends one email on launch day. Waitlist: https://clipeasy.app/?utm_source=bestugcvideoeditor&utm_medium=reference#ce-form